The Business Opportunity
Consumer products are generally sold through multi-tier retail distribution. This makes it difficult for marketers of such products to build strong direct relationships with their customers. However, calling card technology can be adapted to build these relationships, deliver advertising messages and collect valuable consumer data – all at a fraction of the cost of conventional marketing programs. These strategic marketing objectives can be accomplished by offering consumers free telephone services within a specified calling area in return for 1) listening to a brief advertising message at the beginning of each of their free calls, and/or 2) responding to survey questions during the life of the program.

The advantage of using VoIP to implement such a program is that the cost of each session with the customer can be brought down to just a few pennies. This is significantly more cost-efficient than other marketing media and can be particularly appropriate for younger demographics.

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