Several elements must be brought together to successfully implement a VoIP/calling-card marketing program. First, a reliable VoIP network must be set up to service the targeted geographic market. Second, the VoIP infrastructure must be integrated with the IVR system that manages the various individual calling card accounts. Third, the IVR system should be linked to the marketing database so that messages can be appropriately targeted to specific demographic segments and responses to survey questions can be appropriately logged.

Such marketing programs are typically implemented on VoIP infrastructure that is being used for multiple other purposes as well – such as local call termination, "10-10" long distance dial-around, and conventional pre-paid calling card applications. The VoIP infrastructure must therefore be flexible enough to support these various other applications.

App Note
Find out how an ISP can offer free phone services in exchange for a few minutes of the customer's time with innovative marketing programs.

App Note
Find out how Quintum's Tenors simplify IVR/RADIUS Implementations.

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